In March, in addition to gardening, spring cleaning is also the top agenda for Americans in spring.
According to a survey by the American Cleaning Association, 78% of American families do spring cleaning at least once a year. When cleaning, Americans usually prepare various cleaning tools for dust removal and deep cleaning of the house. At present, a “cleaning ability competition” is already in full swing on social networks.
Recently, it was found that the popularity of the topic #Spring Cleaning on TikTok has continued to soar, with exposure reaching 4.357 billion and the number of related content videos exceeding 220,000. Among them, topics such as spring cleaning lists, sharing of cleaning appliances and tools, deep cleaning techniques, and immersive cleaning are hot.
Among the many cleaning Vlogs, some cleaning appliances have a very high appearance rate and have become the cleaning “artifacts” that many American users have planted.
1. Steam cleaners earn tens of millions of dollars a year
It was found that recently, in the cleaning appliance category of TikTok in the US, the sales of a multi-surface steam cleaner increased significantly. In the past 28 days, a total of 17,100 orders were sold, with sales reaching more than 700,000 US dollars, ranking second in the home appliance sales list, and the product popularity index is still on an upward trend.
It is understood that this steam cleaner comes from the Phueut brand and was officially launched in March last year. It is currently priced at US$42.99 in the US region of TikTok. The product is designed as a pressurized handheld steam cleaner, and its working principle is to use the high temperature and high pressure of water to clean. The product is equipped with 12 different types of nozzle parts, specializing in sanitary dead corners. It can not only clean the oil stains of kitchen range hoods and bathroom scale, but also be used to clean floors, windows and stains inside cars, truly realizing one machine for multiple uses and cleaning the whole house.
In addition, this steam cleaner can also effectively sterilize and remove mites through high-temperature steam, without any chemical cleaners and no harmful fumes, so it is harmless to humans and pets and is very environmentally friendly; it has a safety lock and a lid to prevent children from touching the trigger; compared with similar products, the price is also relatively cheap. At the same time, with multiple advantages such as multi-function, safety, environmental protection and cost-effectiveness, Phueut earns tens of millions of dollars a year in the US region of TikTok with just one product, the steam cleaner.
So far, 240,200 units of this steam cleaner have been sold, and the total GMV has reached 10.6665 million US dollars.
In addition to multi-function steam cleaners, mops are also essential tools for Americans to clean up in spring.
2. Domestic steam mops are crazy about money
According to observations, in the US market of TikTok, another domestic steam mop that relies on “steam power” has also had good sales performance recently. Data shows that this steam mop has sold more than 6,400 orders in the past 28 days, with monthly sales exceeding 570,000 US dollars, and the product popularity index is still rising. This steam mop is from Schenley 7-in-1 steam mop under Shenzhen Xin Enli Technology Co., Ltd.
It is understood that the Schenley steam mop is a 7-in-1 double-pole design, equipped with a variety of different brush head parts and washable microfiber pads, suitable for various surface hygiene dead corners such as walls, hard floors, tiles, windows, cement slurry walls and stoves. When using it, users only need to simply replace different accessories to achieve multi-purpose use and meet diversified cleaning needs. For Americans who need to do a full house cleaning, it is simply a “savior” for housework.
In terms of cleaning effect, the cleaning ability of high-temperature steam far exceeds that of conventional mops, providing three steam modes to cope with various needs from stubborn stains to light cleaning and high-temperature sterilization. Because pure water is used to heat steam, it does not contain irritating chemicals and is safer and more environmentally friendly.
In addition, reasonable price positioning is also the key to the hot sales of Schenley steam mops. On TikTok, the price of Schenley steam mops is $92.99, which is a mid-range price, which not only guarantees product quality but also reduces the decision-making cost of users.
In fact, as early as last year, Schenley’s steam mop created a sales myth of more than 10 million in a single month, and won the top spot in TikTok’s home appliance category rankings. So far, Schenley 7-in-1 steam mops have sold 134,400 units in the US region of TikTok, with total sales reaching 12.5673 million US dollars.
From the steam cleaner to the top of the hot list to the popularity of domestic steam mops, it can be seen that steam cleaning is becoming the preferred way for American families to clean their houses with its high efficiency, multi-function, energy-saving and environmental protection, sterilization and disinfection. In the fiercely competitive US cleaning appliance market, domestic steam mops can break through the siege and earn tens of millions of dollars, which is also aimed at the US “steam cleaning” market demand.
3. The US “steam cleaning” market is vast
According to Business Research Insights data, the global steam cleaner market size in 2024 is about 3.86 billion US dollars. It is estimated that by 2033, the global steam cleaner market size will reach 7.48 billion US dollars. Among them, North America is the world’s largest steam mop consumer market, with a market share of about 35%.
In the past two years, American consumers have been paying more and more attention to household cleaning and hygiene, and consumers have a high acceptance of high-tech and intelligent products. More and more consumers have realized the advantages of steam cleaners in removing stubborn stains and killing bacteria.
The United States is vast and sparsely populated. Independent houses with outdoor space are the typical form of American residences; the popularity of private cars is also among the highest in the world, and almost every family owns at least one car; about 63% of American families have pets. How to clean the floor tile seams in the courtyard, the sofas where pets often stay, and the sanitary corners inside the car has always been a headache. The wages of manual laborers in the United States are generally high, and ordinary families do not often hire special people to do cleaning work, so they have to do it themselves. As a result, steam cleaning tools that integrate efficient cleaning, health and environmental protection, and economical multi-functions are very popular among American consumers.
In addition, in the US cleaning appliance market, vacuum cleaners and sweeping robot products occupy the majority of the market share, and the market competition is more intense. However, steam cleaning appliance products have relatively less competitive pressure, great development potential, and broader market prospects. They are an opportunity category worthy of entry for cross-border merchants.
Related topics: