The sweeping robot market is in turmoil again. A few days ago, a media report said that DJI has been developing sweeping robots for four years. If everything goes well, it is expected to be released in the middle of next year, and the price is close to that of high-end sweeping robots on the market.
Regarding entering the sweeping robot market, DJI said that DJI’s products are very fast in updating and optimization. In order to ensure that certain and accurate information is delivered to users, we will not comment on products that have not yet been released or related rumors.
Although such a response did not confirm the accuracy of the rumor, it did not deny it. According to general logic, DJI is very likely to launch sweeping robot products next. For the cleaning appliance market, although this rumor has not been confirmed, it is also very shocking.
In the view of Ding Technology Network, once DJI enters the sweeping robot market, it will trigger three major effects:
First, the competitive landscape of the high-end sweeping robot market may be deeply reconstructed. As we all know, DJI is already the global leader in the consumer drone market, and it has established a strong high-end brand potential. Once it relies on the good brand, channels, and user base established in the consumer drone market, it will surely become a strong force in the sweeper market, which also has technological attributes, and will bring a huge impact on the existing brand competition pattern, especially the high-end market pattern.
Second, the sweeper industry may set off a new round of technology competition. DJI has accumulated a lot of technologies in the field of drones, and these technologies may be reused in the field of sweepers. For example, path planning, visual recognition and obstacle avoidance, high-performance motors, laser radar, etc., DJI’s related technical capabilities can be said to be the best in the industry. Therefore, once DJI enters the sweeper market, it will greatly raise the level of technical competition in the entire industry, and leading brands such as Ecovacs, Stone Technology, and Xiaomi may be forced to join the new round of “technical competition”.
Third, competition in overseas markets will also intensify. In the past few years, Chinese cleaning appliance companies have taken overseas markets as a new focus, and many companies have reaped the dividends of overseas market growth. Once DJI enters the sweeper market, this giant, which has already established its brand and achieved success in overseas markets, will inevitably bring sweeper products to all parts of the world along with drones. As a result, the competition for sweeper overseas markets will become more intense.
In summary, based on the need for resource reuse and multi-category growth, it is not surprising that drone giant DJI enters the sweeper market. With its strong technology brand attributes, deep technical accumulation and global channel market, DJI will bring a new round of industrial upgrading and pattern reshaping to the sweeper market in China and even the world.
Related topics: